I think about commercials a lot. I watch them, I discuss them, I read reviews of ads like Slate's Ad Report Card and the now-retiring Ad Jab. I don't often blog about them, but here goes...
There's a commercial for a bank that really bothers me. It starts with a young woman, probably about my age, working in a cubicle. Someone (her boss?) comes by and says her name and hands her something. She says, "Yes!" and he says, "Let me guess, first paycheck?" So, now we know, she has just been given her first paycheck.
Then we see her running down the street to the sounds of "Love is All Around." Next she's sitting in the bank, apparently opening a checking account. We know this because she very excitedly holds up her brand new check book.
She's looking at her phone, and she apparently has some sort of message from her bank. She's out with a guy at the movies (looking at her phone again, not a good sign on a date), she's out with her friends at a restaurant, and puts down her brand new debit card. And we know she's "gonna make it after all!"
Here's what bothers me: It appears that all this happens probably within the same weekend. They certainly don't show anything like pages flying off the calendar (the classic way of letting us know time has passed) or the change in seasons.
Because at my bank, my deposited check isn't available for days!
If that commercial was about me, you would see me sitting home all weekend, broke. You would see me out at a restaurant with my friends, saying "Can you guys spot me for a few days?"
I know, they want me to think that I should switch banks. But I'm not falling for it. I don't even have one of those banks near me - so how could I skip down the street with my paycheck in my hand? I would be skipping for hours!
Talk about false advertising.