Last night I had an amazingly random thought. I decided that if I were ever to set up shop as a private lawyer, I think a good name for the office would be "Pretty Pleas."
No? Ok, nevermind.
Law offices are named after their partners (for example "Smith and Smith"), not creative names like "Innocence Inc." or "Acquittals R Us" (or "Pretty Pleas.") I learned in professional responsibility that this is because we don't want the names our offices to convey a false "promise" of a particular outcome.
But then think about this: There are doctors' offices with names like "Springfield Wellness" or "Neighborhood Health Center." But no one says that they had some false expectation when they come out of there with an incurable disease. No one says "Hey, they promised me wellness."